Heal Canada

Client Overview:

Empowered Voices: Advocacy in Action is a compelling podcast series brought to you by Heal Canada and My Blood My Health. This series amplifies the voices of patients, advocates, and healthcare professionals who are transforming the landscape of advocacy in the health sector. Each episode delves into inspiring stories, expert insights, and actionable strategies to empower listeners with the knowledge and tools needed to make a difference in their own health journeys and communities.

Challenges:

The client had recorded a substantial quantity of video footage intended to be used for podcasts. They required an experienced and capable team to turn this footage into polished podcasts and distribute them on appropriate channels.

Objectives:

CPP’s role was to gather all the footage, review it and decide on how best to transform it into podcasts. Then once the podcast was created, distribute it to as broad an audience as possible. Canadian Podcasting Productions (CPP) was tasked with:

  • Editing Services: Reviewing all the footage and editing it into podcast form, as well as creating social clips, and designing a podcast intro and outro.
  • Full-service Editing Services: Sharing the podcasts on appropriate platforms for viewing and listening.

Solution:

  • Podcast Editing: We carefully reviewed the recordings and determined which footage to use and then edited it accordingly. A series of short social clips was developed to engage viewers on social media. An appropriate intro and outro were designed and added to the podcasts.
  • Platform Selection and Distribution: An analysis of the target audience was performed, and the most appropriate podcast platforms to target the audience were selected for use. The podcasts were uploaded to the selected platforms.

Outcome:

  • Final Podcasts: All required footage from the client’s recorded footage was converted into podcast form. The podcasts were made to look polished and professional by adding a custom intro and outro, and social clips were created.
  • Audience Reach: The podcasts were uploaded and made available on all relevant major platforms. This allowed many viewers to consume the podcast through their desired avenues.

Conclusion

By choosing to have Canadian Podcasting Productions review and edit their recordings into a final set of podcasts, the client was able to ensure that their podcast looked professional and sounded great. Our knowledge of the podcast platform landscape further allowed the client’s podcasts to effectively reach their target audience, according to their preferences.